Yuri Nechaev-Maltsov was a world-famous industrialist from the town of Gus-Khrustalny. He owned a number of shops in Moscow and St. Petersburg where the glassware produced by his factories was sold. Russia's biggest fairs were supplied with his glass products.
The exhibition depicts what a commercial establishment of such a successful owner could be.
The shop’s face was usually its window case - it must be brighter and more conspicuous than that of its rival firms.
In the lobby of the shop there is a desk where a customer could make this or that order. Price lists advertising different goods are also here. Samples are in the main hall of the shop. There is a variety of dishes, vases, chandeliers, candlesticks, bottles and even tableware sets (including one for 12 persons, numbering more than 140 items). Well-to-do customers could order something extraordinary, such as a tea set with a monogram.
The traditions of Nechaev-Maltsov were continued by the modern glass-makers of Gus-Khrustalny. In 2001 a shop selling their works was opened in Moscow. In the church of the Trinity housing the Crystal, Lacquered Miniature and Embroidery exhibition there is also an arts-and-crafts shop where one can always buy works of local craftsmen, glassware of Gus-Khrustalny included.